Brevo, unbundled: keep the automation, switch the delivery
Brevo (formerly Sendinblue) bundles automation + delivery + CRM into a single product. If you only want the email automation - and you'd rather run it on Resend, SendGrid, Mailgun, or SES - FlowingMail delivers the same workflow experience without the bundling.
Why teams move from Brevo to FlowingMail
Brevo is solid. FlowingMail is a tighter fit when you want to own the delivery layer.
- Separate the workflow tooling from the sending provider
- Use your own verified domains and sender reputation
- Escape Brevo's per-email pricing tiers
- True branching workflows (not just linear sequences)
- Clean API and SDKs - easier to trigger from your app
- Keep what you already paid for: if your team has a SendGrid or SES contract, it's sunk cost until you use it
What you keep when you switch
Automations → Visual workflows
Every Brevo automation step has a direct equivalent on the FlowingMail canvas.
Contacts → Contacts + groups
Import your Brevo contact export (CSV) - attributes and lists map over directly.
Templates
Paste rendered Brevo templates as HTML. Variables use {{ variable }} syntax that matches.
Segments
Any Brevo list or segment definition can be rebuilt as a FlowingMail segment in seconds.
Campaign analytics
Open / click / bounce / unsubscribe metrics per campaign and per flow, same as Brevo.
Bring your own provider
Connect Resend / SendGrid / Mailgun / SES / SMTP. You can even keep using Brevo SMTP during migration.
FlowingMail vs Brevo
Switching from Brevo - FAQ
No. FlowingMail is a focused email automation product. For CRM features, pair with HubSpot free tier, Attio, or your existing CRM - and sync contacts via FlowingMail's API.
Yes. Brevo exposes an SMTP relay - plug it in as a FlowingMail SMTP sender. You keep your Brevo delivery while using FlowingMail's workflow canvas on top.
Export contacts and templates from Brevo. Rebuild each automation as a FlowingMail workflow - the primitives (triggers, conditions, delays, sends) are all there. Our migration guide walks through step-by-step mapping.
FlowingMail is email-only. For multi-channel, pair FlowingMail with a dedicated SMS/WhatsApp provider (Twilio, MessageBird) and trigger them from a FlowingMail workflow via webhook.
For high-volume senders moving to SES or a cheap SMTP relay, typically yes. For low-volume senders who use Brevo's free tier (300 emails/day), Brevo is hard to beat on price alone - but FlowingMail's Free plan (500/mo) + SES covers similar volume with a better workflow editor.
Yes. Transactional workflows are just shorter workflows (trigger → send). FlowingMail handles both marketing and transactional on the same canvas, routed through whichever sender you configure.
Explore more
If you're also comparing Mailchimp.
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For e-commerce teams.
Platform overview - triggers, delivery, and pricing.
If Brevo is going away, SendGrid is a natural transactional pairing.
The cheapest delivery path you can pair with FlowingMail.