The Mailchimp alternative that doesn't punish you for growing
Mailchimp charges per contact, gatekeeps automations behind higher tiers, and owns your deliverability. FlowingMail flips the model: you bring your own email provider, we run the workflows, and pricing is flat.
Why teams leave Mailchimp for FlowingMail
The three complaints we hear most often - and how FlowingMail addresses each.
- Per-contact pricing that rises even when you're not sending - FlowingMail is flat, regardless of list size
- Automations locked behind Standard / Premium tiers - FlowingMail includes visual workflows on the Free plan
- Deliverability tied to a shared IP pool - FlowingMail uses your own provider (Resend/SendGrid/Mailgun/SES)
- Long-form landing pages, surveys, and appointments you'll never use - FlowingMail focuses on email
- CSV export of contacts without audit limits, at any tier
- A REST API that treats workflow triggering as a first-class citizen
Everything you used in Mailchimp, here on day one
Feature-by-feature parity on the things marketers actually use.
Customer Journeys → Visual workflows
Full drag-and-drop canvas with triggers, conditions, delays, filters, and sends. Branching logic is not a paid feature.
Audiences → Groups + attributes
Import your Mailchimp audience via CSV or API. Merge fields become contact attributes. Tags become groups.
Templates
HTML + plain-text editor with live preview. Paste any Mailchimp template HTML directly in - {{ merge_field }} syntax works unchanged.
Segments
Multi-attribute filters, group membership, engagement signals. Preview segment size before sending.
Deliverability you own
SPF / DKIM / DMARC live on your provider's domain. No shared IP reputation risk.
FlowingMail vs Mailchimp
Head-to-head on the features that matter for serious email senders.
Switching from Mailchimp - FAQ
Export your audience as CSV from Mailchimp (Audience → View Contacts → Export Audience). Upload it to FlowingMail's Contacts import - merge fields map to attributes, tags map to groups automatically. For larger lists, use the Contacts API to stream contacts in.
Yes. Paste the rendered HTML directly into a FlowingMail template. Mailchimp's {{*|FNAME|*}} merge syntax can be bulk-replaced with {{ first_name }} - our migration guide includes a sed one-liner.
FlowingMail's visual workflows are a superset of Customer Journeys. Each Journey step maps cleanly: email sends become send actions, delays become delay nodes, percentage-splits become condition branches.
Deliverability is owned by your email provider, not FlowingMail. If you connect Amazon SES, your deliverability depends on your SES account reputation. If you connect Resend or SendGrid, theirs. In all cases you get a dedicated IP path, unlike Mailchimp's shared pool.
For most teams, yes. FlowingMail charges a flat rate per project - $0 Free, $14/mo Startup, $42/mo Business (3 seats, purchasable extras). Mailchimp's Essentials plan starts at $13/mo but scales up aggressively as your contact count grows. A 50,000-contact Mailchimp Standard plan runs $270+/mo; FlowingMail + SES on the same volume is ~$19/mo + $0.10 per 1,000 emails sent.
No. FlowingMail is focused on email automation. If you need landing pages, pair FlowingMail with a dedicated tool like Framer, Webflow, or a forms provider - and feed form submissions into FlowingMail via the API.
Explore more
For e-commerce teams considering both Mailchimp and Klaviyo.
For creators and newsletter-first teams.
For teams comparing flat-rate ESPs.
How FlowingMail's automation model works overall.
The cheapest delivery option if you're migrating from Mailchimp.
Deep dive into the canvas that replaces Customer Journeys.