A ConvertKit alternative for creators who care about their sending stack
ConvertKit's creator-friendly UI comes with per-subscriber billing and a closed sending stack. FlowingMail keeps the tag-based automations, sequences, and broadcasts you love - then hands you back control of your email provider and your pricing.
Why creators switch to FlowingMail
ConvertKit (now Kit) gets expensive as your list grows, and you never fully own your deliverability.
- Flat pricing - your list can hit 100k without your bill tripling
- Tags map directly to FlowingMail groups; no re-modeling needed
- Send through your own Resend / SendGrid / Mailgun / SES account
- Broadcasts, sequences, and automations unified in one canvas
- Markdown-friendly plain-text templates + HTML editor side-by-side
- Clean API + webhooks for integrating with your course / community platforms
The ConvertKit features you actually use - here
Tags → Groups + attributes
Import subscribers with their tags; tags become groups in FlowingMail. Reuse across segments and flows.
Sequences → Visual workflows
Each sequence email becomes a send-action node with a delay in between. Add branching on top - ConvertKit doesn't.
Broadcasts
One-off newsletter sends with segment targeting and scheduled publish time.
Plain-text-first templates
Creators often prefer text-forward email. The template editor supports plain-text with inline link formatting.
Subscriber segmentation
Filter on any attribute, tag, or engagement signal. Preview segment size live.
Deliverability control
Authenticate your own domain once, then keep that reputation forever - not tied to a shared pool.
FlowingMail vs ConvertKit (Kit)
Switching from ConvertKit - FAQ
Every ConvertKit tag maps to a FlowingMail group. Import your subscriber CSV with the tags column - FlowingMail creates the groups and assigns membership automatically. Anywhere you used a tag in an automation, use the corresponding group.
No. FlowingMail is email-only. Most creators pair it with a dedicated tool like Framer, Webflow, or Super.so for landing pages and feed form submissions into FlowingMail via the API.
FlowingMail doesn't sell products directly. Plug in Gumroad, Lemon Squeezy, or Stripe Checkout and forward the payment webhook into FlowingMail - it becomes a trigger that kicks off a post-purchase flow.
Yes. ConvertKit → Subscribers → Export exports the full subscriber list including tags, custom fields, and subscription state. Import that CSV into FlowingMail directly.
Open rate depends heavily on iOS Mail Privacy Protection and the domain you send from. If you're moving from ConvertKit's shared sending to your own authenticated domain on SES / Resend, expect broadly similar rates after a 2-week warm-up.
FlowingMail handles the email side cleanly - attribute contacts as paid/free, filter sends by group, and segment content. For subscription management, pair with Stripe / Lemon Squeezy and forward webhooks to FlowingMail.
Explore more
A weekly newsletter workflow template for creators.
For creators also comparing Mailchimp.
Flat-rate ESP comparison.
Pair FlowingMail with Resend for a creator-friendly stack.
How visual workflows work across providers.
A 5-step welcome flow for new subscribers.