Feature · Automation builder

The automation builder that doesn't fight you

Event-driven email automation for developers. A real canvas - pan, zoom, multi-select, keyboard shortcuts - with nodes that do exactly what they say. No hidden state, no modal hell, no vendor lock-in.

Why FlowingMail

Why a real canvas beats a step list

Step-list builders force every workflow into a straight line. Real campaigns branch, parallelize, and merge. FlowingMail's canvas treats those as first-class.

  • True branches and merges - not simulated with tags
  • Every node is inspectable; hover to see the data that flows through
  • Keyboard-first: SPACE to run, ? for command palette, J/K to navigate nodes
  • Live - flows run in the background while you edit
  • Versioned - roll back in one click
  • Dry-run mode - step through with a fake contact, see every variable
Capabilities

Five node types. Unlimited compositions.

Everything is a node. Everything can be wired to everything. That's the contract.

Triggers

Contact Created, Added to Group, Webhook, Schedule / Cron, Attribute Changed. Multiple triggers can feed one flow.

Conditions

If/else on attribute, group membership, engagement signal, or custom event. Combine with any_of / all_of.

Delays

Relative (2 hours later), absolute (Monday 9am local), or wait-for-event (wait up to 3 days for a click).

Filters

Narrow the working set mid-flow - continue only for contacts matching a segment.

Actions

Send email (any provider), add/remove from group, set attribute, fire outbound webhook, exit flow.

Merges & parallel paths

Model real funnels - parallel branches re-converging at a single send, or multiple entry points feeding one flow.

How it works

How you'll actually use it

01

Drag nodes in, connect edges

Use the dock at the bottom or the command palette. Snap-to-grid keeps everything aligned.

02

Configure each node

Side panel opens on click. Templates, senders, conditions - everything inspectable and editable inline.

03

Dry-run and activate

Step through with a test contact. Confirm every branch. Flip activation on - contacts start flowing through.

Integration

Shortcuts and terminology

Everything you need to be productive in 10 minutes.

SPACE    Run / activate flow
?        Open command palette
/        Focus search
J / K    Navigate nodes
Cmd+D    Duplicate selected node
Cmd+Z    Undo (unlimited history)
Cmd+S    Save (autosaves every keystroke anyway)
Esc      Close side panel
FAQ

Visual workflow editor - FAQ

It's a real canvas - pan, zoom, multi-select, snap-to-grid. Built on @xyflow/react (the same engine behind n8n and React Flow). Not a linear step list.

Yes. Every flow has a JSON representation exportable from the editor. Great for version-controlling flows in git, diffing across environments, or bootstrapping new tenants.

Every save creates a new version. Contacts mid-flow stay on the version they started on; new contacts enter on the latest. One-click rollback to any prior version.

Step through a flow node-by-node with a test contact. See exactly which branch is taken, which template renders, and what variables resolve to - without sending real email or writing to the contact's timeline.

The editor is desktop-first. The mobile dashboard shows flow status, contact timelines, and analytics, but canvas editing is optimized for pointer + keyboard.

Explore more

Ship your first automation today

Connect a provider, trigger your first flow, keep every cent of your email ROI

Event-driven email automation for developers. Startup-friendly pricing, generous free tier, and zero markup on sending. No credit card required.